Jacquemus TerraTon Clay Interior in Selfridges London
Interiors
Jacquemus Clay Interior in Selfridges London
Project: Jacquemus Shop-in-Shop Selfridges
Place: London, UK
Design: Arch. Camille Filbien, OMA Studio
Materials: TerraTon, TerraFloor
Installer: Terrastucco Ltd
Photography by: Benoit Florençon, Courtesy of AMO
French fashion brand Jacquemus has opened a boutique permanent retail location in Selfridges London. OMA/AMO studio in collaboration with Matteo Brioni and Matter of Stuff, have designed a terra-inspired shop interior. Utilising mainly clay-based materials and tiling to reflect materials used in the Provence countryside, where Jacquemus founder Simon Porte Jacquemus originated.
Photograph by Benoit Florençon, Courtesy of AMO
Photograph by Benoit Florençon, Courtesy of AMO
The natural clay plasters are beautiful, hypoallergenic and versatile; they are pure in terms of colouring. The clay plaster is made by a compound of natural clay (not coloured or pigmented, as made by nature) and sand plus an organic binder and water.
Photograph by Benoit Florençon, Courtesy of AMO
The clay material that covers the whole interior was mixed and produced on site and painted by hand. The materials used throughout the store were decided upon prior to the design of the forms used in the shop – the materials really took the lead on the design experience and were crucial to reflecting the brands’ identity based in the South of France.
