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Jacquemus TerraTon Clay Interior in Selfridges London

Interiors

Jacquemus Clay Interior in Selfridges London

Project:  Jacquemus Shop-in-Shop Selfridges

Place:  London, UK

Design:  Arch. Camille Filbien, OMA Studio

Materials:  TerraTon, TerraFloor

Installer:  Terrastucco Ltd 

Photography by:  Lewis Ronald

French fashion brand Jacquemus has opened a boutique permanent retail location in Selfridges London. OMA/AMO studio in collaboration with Matteo Brioni and Matter of Stuff, have designed a terra-inspired shop interior. Utilising mainly clay-based materials and tiling to reflect materials used in the Provence countryside, where Jacquemus founder Simon Porte Jacquemus originated. 
Matter of Stuff
Photography by: Lewis Ronald
The natural clay plasters are beautiful, hypoallergenic and versatile; they are pure in terms of colouring. The clay plaster is made by a compound of natural clay (not coloured or pigmented, as made by nature) and sand plus an organic binder and water.
The clay material that covers the whole interior was mixed and produced on site and painted by hand. The materials used throughout the store were decided upon prior to the design of the forms used in the shop – the materials really took the lead on the design experience and were crucial to reflecting the brands’ identity based in the South of France.
Matter of Stuff
Photography by: Lewis Ronald

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