Nonpareil Wall Covering for Dior Champs Elysées Flagship Store, by i-Mesh
Architecture / Interiors
Nonpareil Wall Covering for Dior Champs Elysées Flagship Store, by i-Mesh
Project: Dior Champs Élysées
Place: Paris, France
Designer: Dior
Materials: i-Mesh
Photography by: Kristen Pelou
Dior has made its way on to the beautiful Champs-Élysées avenue. Its flagship store, located at 30 Avenue Montaigne, has closed its doors to make way for a new chapter. The new 890 square meters space is a beautiful retail concept that pays hommage to the old, but also makes way for the new experiences.
Photograph by Kristen Pelou
Out front, the boutique pays hommage to the house’s beloved mansion at 30 Avenue Montaigne by recreating the buildings architecture in a giant handmade drape design covering the façade of the new store. Inside, the boutique is filled with exclusive experiences, new technologies and immersive decors to tell new stories. The company states that it is “a journey to the heart of the House’s modernity and heritage.”
Photograph by Kristen Pelou
Photograph by Kristen Pelou
In tandem with Dior Designers, a custom textile was created that is interspered throughout the store. Accenting Dior products and outfits throughout the shop. Thanks to the technical innovation and the aesthetic potential of i-Mesh the timeless design of Dior is seamlessly interwoven within the flagship store.
